Data-Informed Product Designer

Copy of About

Education

University of Pennsylvania, 2016-2018
MS of Integrated Product Design

Hamilton College, 2009-2013
BA of Art


Work Experience

Penn Medicine Center for Health Care Innovation, Summer 2017
Service Design Intern

PL Capital, LLC, 2013-2016
Research Associate

Coil + Drift, 2014
Operations Intern


Recent Projects

Healthcare Innovation Challenge, 2017
Director
• Led 3-week design challenge for 55 graduate students. Framed problem into prompt in collaboration with client, the University of Pennsylvania Health System.
• Facilitated design thinking workshops by consultancy Frog Design.

Usability Study for Medical Device, 2017
Contractor
• Quantitative analysis of user feedback surveys to support usability study for medical device startup.
• Led to successful pre-market FDA approval.

Wharton Innovation and Design Challenge, 2017
Design Researcher
• In Partnership with the TSA, Philadelphia International Airport, and consulting firm Arc Aspicio, our interdisciplinary team researched and pitched an idea to increase speed and safety through the airport security line.

Philadelphia Museum of Art, 2016
Exhibition
• Toy design selected for exhibition through the Collab Student Design Competition.


Skills

Business
Data Analysis, Product Strategy, Project Management, Leading Interdisciplinary Teams

Design
Human-Centered Design, Ethnographic Interviews, Rapid Prototyping/CAD, Traditional Fabrication

Software
Adobe Suite, Arduino, Solidworks, Rhino

I am also an exhibited sculptor. You can view my artistic work at daniellelashley.carbonmade.com.